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淘宝运营策划书纸

政策法规 2021-07-18 08:29154网络整理政治文化研究网

淘宝店铺运营策划书Ŀ¼一、店铺介绍···················3 二、管理环境··········· ···················································· ···················································· ··············· 31、工业分析·················· 3 2、客户分析,目标市场················································ ···················································· ···················································· ········ 4 三、运营规划···················· 4 1、位置人群········· ···················································· ···················································· ···················································· ······42、发展计划···············53、团队组成··············· ···················································· ···················································· ···················································· ···················································· ················································ 5 2 . 项目运营1.开店技术一、店铺简介于2013年4月15日开业,主要经营创意家居、配饰等新奇事物。本着诚信为本的经营态度,想客户所想,从客户角度出发的经营理念。 二、管理环境1、工业分析(1)市场调查截至2006年6月30日,中国网民总数为1亿,比上年同期增加2000万;2001年,中国网购用户数仅为208人 2005年,中国网购用户数已达1855万,到2010年,中国网购市场用户数将达到7400万,交易额可能达到1800亿元,电商用户在美国、德国等发达国家的比例已经远远超过30%,而在中国,这个数字是40%。

2007 年,中国约有 150,000 人全职或兼职经营网店。据估计,他们一个月的收入超过2000元。这个数字远高于2006年中国城镇居民的月均收入。最高水平的北京居民家庭人均月总收入仅为1878元。 (2)选择这个行业的主要原因:①低成本、低风险:与传统店铺相比,网上开店不需要租金、税金、水电费,只需少量的产品货架费和交易费。有的甚至免费,按需购买,无需担心积压商品。人工成本低。 ②灵活的运营模式:网店不受传统营业时间和地点的限制,运营商可以全职或兼职运营,无需投资. 看店的时间很多. 速度快, 可以节省时间和成本. 网店可以24小时365天向世界开放, 支持IM工具、手机等通讯方式, 发达的物流③广泛的消费群体:由于互联网商店在互联网上开放,面向所有可能看到商品的网民或消费者,这个群体可以是全国甚至全世界的网民。卖方s 拥有独特的资源或渠道。比如卖名牌商品,很多人的朋友甚至都是专柜的员工,在网上批发价和内部价卖。 2、客户分析、目标市场 据调查,网购商品的人大多具有以下特点:年轻、富有、有理想、关心社会、注重自我、理性、善于追求新事物、渴望胜利、不耐烦等